We got a chance to work closely with PFP in early 2021. They contacted us about doing a music video.  From the VERY FIRST conversation I knew their mission was a serious one.  Their passion for the artist they were working with was so refreshing to hear.  I could tell they (Gary) believed in the artist as an artist.  I know that sounds crazy but being a film producer, I've been contacted by many managers, agents, labels, entities in general that look for vendors like me to high value production for minimal cost.  They more so are looking for 'a deal'.  Not really much concern about what skill set I have that would contribute to the artist or whether or not I'm the correct fit.  PFP created a rapport with me that made me want to provide my absolute BEST output for their artist and the artist's vision.  That was just off initial contact.  When it came time for pre-production and filming, the most interesting thing happened, Gary empowered his artist to speak for herself and he became more of a consultant.  That's where I really took notice because with other entities I've dealt with, that is where they become way more controlling and micromanaging.  It clicked for me then, Play Fair Productions isn't 'the boss' here, the artist is.  That is the complete opposite of what I'm used to. It's so refreshing to see business infrastructure take a back seat to the creative process.  Music business.  Film business.  These phrases put the art first and the business as the operative word allowing the artist to evolve to its highest form.  Play Fair Productions lives up to its name and its mission.  They protect the artist they work with and ensure that collaborating vendors 'play fair' with their intentions involving the artists they protect.  I wish there was something like this for filmmakers.